These Heartbreaking Ads Show How Useless Facebook Likes Can Be

We toss around likes as if they were high fives on the Internet. As affirmation of people doing the right thing. As oh hey look cool. As being silly and ironic. As the digital form of support. As a hug. As a fist bump. But what do those thumbs up actually do? Boosts someone's ego? Spreads your online seed? In reality, nothing.